Tunisian e-commerce grew 28% last year, and most of it runs through channels you do not own, on orders taken in messages and paid at the door. We deploy AI agents that capture every order and every conversation, confirm them before they ship, and turn the record into something you can act on. Your data, your infrastructure.
You can rent reach from a platform forever and never own a customer, or you can keep the record of who bought, what they asked, what came back and what they bought next, and scale from that. Most Tunisian online sellers run the first model without having chosen it. We build the second one on top of the channels you already sell through.
The problems we solve every day for organizations like yours.
Orders arrive in Instagram DMs, Facebook comments and WhatsApp, and the record of who bought stays in a chat thread. The algorithm decides who sees you next, and what one campaign teaches you does not transfer to the next. You are renting the audience, and the rent goes up whenever the platform changes.
Cash on delivery is more than 85% of online transactions in Tunisia, and by Tayara's estimate around 30% of orders are refused at the door. You pay the forward leg and the return leg on a sale that never happened. Confirming orders before they ship is the line between a margin and a loss, and it is also the only moment where you learn why a customer hesitated.
Which post actually sold, which product gets asked about and never ordered, which city refuses the most, which customer was about to buy again. That signal is spread across your messages, your order history and your couriers' reports, and in most stores nobody joins it up.
Delivery partners are where orders become money, and also where your data stops. Settlement arrives late, refusals come back as a number without a reason, and you cannot tell a bad address from a bad product. That is the difference between fixing your catalogue and fixing your courier.
Tunisian online commerce is in an unusual moment: demand is compounding, the payment infrastructure underneath it is being rebuilt, and a draft law is about to formalize how social selling works. These are the numbers and the texts we design against.
BCT data for Q1 2026 shows 5.2 million transactions, up 28.4% year on year, worth 382.7 million dinars, up 34.8%. Active merchant sites are up 28.2% to 1,288. Value is growing faster than volume, which means Tunisians now trust online with larger purchases.
Debated by the ARP's administration commission on 11 June 2026, it would replace an outdated framework with binding provisions on electronic payment and a strict framework for delivery companies, bringing commerce on Facebook and TikTok into the formal economy. The Chambre syndicale nationale du commerce électronique et de la vente à distance was consulted.
The structural brake on the sector. More than 85% of online transactions are paid at the door, and around 30% of those parcels are refused, which is why both the BCT and the draft law are pushing the market toward electronic payment with real confirmation behind it.
The BCT is deploying the national White-EMV scheme, overhauling card infrastructure and launching the TunPay label. E-wallets reached 477,000, up 22.2%, and mobile transactions jumped 67.1%. The customers who will pay you online are already being created.
Tunisia's direct-selling businesses, from cosmetics to nutrition, sell through personal networks, Facebook groups and WhatsApp, and collect at the door. They look nothing like a store, and they share its blind spot: the business lives in private conversations nobody can see.
A distributor's business lives in a personal network and a phone. Orders arrive as messages, commissions are tracked in a notebook or a spreadsheet, and when a distributor stops, the customers stop with them.
The brand knows what shipped, not what was asked, what was refused, or why a customer did not reorder. The signal that would tell you which product, which region and which distributor is working is spread across hundreds of private conversations.
Under draft law n°42/2024, selling through social platforms moves toward declared activity, electronic payment and framed delivery. Networks that already keep clean order, payment and delivery records pass that transition without rebuilding their business.
Concrete applications that deliver measurable outcomes.
Confirm or resolve every order before it leaves, catch the ones that would have come back, and keep the reason rather than only the cancellation.
Join messages, orders, delivery outcomes and repeat purchases into one view of who buys, what converts and which channel actually earns.
Answer order status, returns and product questions where your customers already write, with smooth handoff to your team for edge cases.
Forecast per SKU and per city, so best-sellers survive Ramadan, Aid and back to school, and slow stock stops eating your cash.
Our core solutions tailored to the requirements of your sector.
Sales and support assistants that turn conversation volume into confirmed orders and retention.
Automate the workflows between your storefront, your couriers and your back office.
Customer intelligence and forecasting systems engineered around your traffic, your channels and your margin structure.
No. It confirms and resolves, and anything doubtful goes to a human rather than to the bin. You set the rules and the thresholds, and the agent works inside them.
Yes. We connect to the platform you already run and to the delivery partners you already use, through documented interfaces. No migration and no rebuild of your shop.
In your infrastructure, in Tunisia, under loi organique n° 2004-63. We do not train models on your customer data, and the record stays yours when the engagement ends.
Refusal rate, cost per confirmed order, response time and revenue per conversation, measured against your own baseline from before. If a number does not move, you will see it rather than be told about it.
Conversations that are ambiguous, angry or high value are handed to a person with the full thread attached. A model can be pulled from the flow without taking your store offline.